Zookies Cookies Responsive Designs
Introduction
Justin Miller and Tom Simon, the two serial entrepreneurs who pooled their money and shared a passion for dogs to launch the company Zookies Cookies in 2017. In Shark Tank episode 1016, they discussed about the company and finalized a deal.
Project Background
I have a strong desire to build a brand that will always pique my mind, also as Shark tank is a show that is very inspiring, and I am always impressed by the new ideas in the episodes. After hearing the narrative of the founders in the shark tank, this devotion has led me to consider redesigning the Zookies cookies website. The goal of the company is to create delights using only natural, healthy ingredients such as peanut butter, organic coconut flour, organic pumpkin, whole grain oats, and organic sweet potatoes. Zookies Cookies finalized their deal in shark tank at the end of 2018 and also actively working to expand their business.
Problem Statement
The Zookies Cookies company is trying to expand into the retail industry and is looking to redesign their website in order to increase their consumer base and reach a larger market.
Outcome
Built a brand-new logo.
Created responsive designs to assist Zookies Cookies in expanding their online business to gain more clients.
Key Project Details
My Role: UX Researcher, UI/UX Designer
Tools Used: Figma, Adobe Illustrator, Whimsical, Miro and Maze.
Timeline: 10 Weeks
Research
Research Objective
To understand the pet food industry and its competitors.
Analyze the market trends to sell dog treats both online and instore.
Try to empathize with the user's needs and pain points.
Research Goal
What type of pet treats are mostly purchased?
Do users prefer pre-packaged or Home made treats?
What are the difficulties users experience in buying the treats?
What do dog owners expect when they buy treats for their pets?
Summary
I interviewed a total of 6 participants.
They are all females from different parts of the world.
The users who participated shared their thoughts, experiences, and pain points, which greatly benefited my research and persuaded me that changes are necessary to the website to eliminate the pain points and challenges customers face when making online purchases.
Needs
The user expects the product to be manufactured using natural ingredients that are clearly specified on the package and in the description.
Users seek products that are lower in calories and higher in nutrition.
Users need some instant nutritious ready to mix to bake treats for their pets in their hectic schedule.
Users want to spend $15-$35 a month on treats for their pets on average.
Goals
To design responsive websites with easy navigation.
To provide the ingredients used and the Calories information on the product.
Improving the filtering options based on product search using the key ingredients.
Competitive Analysis
Based on the competitive analysis, I am able to analyze what else I need to add to the Zookies websites in order to make them stand out and also make it easy for users to access the information they require.
Empathy Map
The Empathy Map was created based on the research findings.
Define
Persona
I created this persona in order to have a better insight of user requirements and pain points. The secondary research interviews helped me try to empathize the users difficulties and goals.
Story Board
The story board was created based on secondary user research findings and how Sofie find when there are some nutritious ready-to-bake treat mix available in the market that are not harmful even if a child eats them by mistake.
Ideate
User Flow
The User Flow was designed for a user who visits the website on a desktop computer, checks in to an existing account, chooses products from the menu, and then determines whether to buy individual or combo products before moving to the payment page..
Wireframes
I designed the wireframes for the main page, login, signup, products and checkout flow pages in whimsical.
UI Design
Brand Style Tile
UI Designs
I designed UI designs for landing pages, Check out flow Process pages, Products page, How to Bake cookies pages.
Responsive UI Designs
UI Kit
Test and Iterate
