Jeemo
Jeemo is an end to end mobile Application to help parents find the right activity for their kids.
Project Background
In recent years, there have been numerous unhealthy food choices as well as less physical activity for children, both of which are extremely harmful to children to develop obesity and other chronic illnesses. Sports activities and games are really a great choice for kids for better later lifestyles. Kids have natural energy and need to channel it into some healthy activity in order to avoid lifestyle illnesses, which are most prevalent in children's early years these days.
Scope and Focus
Jeemo is a mobile application. It is for the parents who are looking to enroll their kids in any activities/ sports coaching in their neighborhood as well as for information regarding coaches and mentors. Parents who install the app can also choose the instructors based on the recommendations of other parents. Parents can connect and send direct messages through the app to discuss the happening events or to ask any questions about activities
High-Level Design Goals
● Build a brand.
● Design a Mobile Application to help parents to find the right activity for their kids and find the coaches.
● To build a platform where parents can connect and communicate to share their thoughts
Problem Statement
Users can find essential data through a variety of apps, but they need all of the data in one place to avoid the need to install multiple apps.
Outcome
Design a mobile application to meet the user’s needs and also to create a platform where parents can communicate and share their thoughts.
Key Project Details
My Role: UX Researcher, UI/UX Designer
Tools Used: Figma, Adobe Illustrator, Whimsical, Miro, and Maze.
Timeline: 80 Hours
Research
I interviewed a total of 5 participants. They are all females from different parts of the world. The users outlined the procedures they follow to find activities for their kids, as well as the pain points and features they hope to see in a children's sports app or website.
User Needs
● The user needs a list of children's sports categories classified by age group.
● Direct messaging feature to communicate with mentors and other parents.
● Provide slot availability information when registering children in specific activities.
User Pain Points
● Users have trouble finding information about slot availability to enroll their children in specific activities.
● There is no way to contact the mentor directly to inquire about the kids' progress.
Design Goals
● To design a mobile app that meets the needs and specifications of users.
● To add a direct messaging feature to create a platform for parents to communicate
Competitive Analysis
Define
User Journey Map
Ideate
Wireframes
UI Design
UI Kit
Testing
Usability Testing
Total No of participants: The Usability testing was completed by a total of 5 people. Moderated testing was conducted for 4 participants over a zoom call and unmoderated Maze testing for 1 participant
The mobile app screens were created to test one task flow in which the user logs in and searches for swimming lessons in the Durham area and reserves a spot for the child. To test the user flow, the users are assigned specific missions. All users finished the tasks with a 100% success rate and provided feedback, which is still being amended to provide modified designs to remove user pain points
Task 1: App Login
Mission 1: Consider this scenario: You are looking to enroll your child in a sport or activity, and you have already downloaded and set up the Jeemo app. How would you log in?
Screens for Mission 1:
Task 2: Search for swimming classes
Mission 2: Assume you would like to look for activities in your local "Durham" neighborhood, especially Swimming classes in that area. How are you going to look it up?
Screens for Mission 2
Task 3: Filter Process
Mission 3: Consider, if you are looking for a swimming lesson within a 15-mile radius. How would you do that?
Screens for Mission 3:
Task 4: Reserve a spot for the swimming class.
Mission 4: Suppose, you are interested in GoldFish Swim Academy and want to enroll your three-year-old child, who you had already added to your account in the app. How would you Claim a spot for your child?
Screens for Mission 4:
Lowest Duration to complete the missions: 54.7s
Maximum Duration to complete the missions: 145.46s
Average Duration to complete the missions:100.08s
Test Completion Rate: All 5 participants completed the task with 100% success rate Error-free Rate: 100%, Irrespective of the misclicks, the user made it to the last step and completed the assigned task successfully.
User Quotes
Future Improvements
1. Add camp details and more kid-friendly activities to categories.
2. Design more pages in the app
3. Conduct more moderate tests.